The Most Important Steps in Producing Professional Content
In recent years, content production and content marketing training courses, especially on social networks, have been a major concern for webmasters. This deeply shows the need for webmasters to train content production for the site in a principled manner and by observing the necessary standards. It may be fair to say that content production is one of the most widely used online business strategies right now, because by producing great content, you can be seen more than others and improve your online business.
Stages of content production
In general, in content marketing training, you can significantly improve your site ranking only by following seemingly simple and insignificant points, such as linking to internal pages, continuous posting and attractive titles. There is no need to pay exorbitant fees to learn how to produce electronic content. We have heard many times that content is king and will continue to be king over time. Now the question arises how to produce quality content? In this article we will tell you how you can produce content for your site.
What is content production?
Before we get into the details of content production, we need to make you more familiar with the concept. Content production is the process by which experts in the field find compelling ideas for content, produce textual or video content about it, and then publish it in the form of an article, blog post, video, or infographic design and deliver it to the audience. They offer themselves. Content production is one of the introverted marketing methods and by publishing useful and valuable content, you invite potential audiences to your site and in this way, you also gain the satisfaction of the current audience. Here are some reasons why content production is important:
· Content marketing is 3 times more effective than other traditional marketing methods and requires 62% less cost.
· The impact of this marketing method on small to medium businesses is 126% greater than those who are unaware of it.
· 61% of online shoppers get to know your business through blog posts.
· Generating more than 16 posts per month generates 3.5 times more traffic than other companies.
Step # 1- Discovering Your Purpose
If you are going to pursue content marketing seriously, you should know that you will not achieve the desired result without having a specific goal! In the first stage of content production, you should check and see if your site is selling a product? Does it intend to attract more audience? Are you looking to attract more traffic to advertise for a particular brand? Whatever the purpose of your site, you need to know it in the first place so that you are in the right position to achieve the goals and know exactly what is to be done.
Step # 2- Discovering Your Purpose
Secondly, you need to fully know your target audience and know that you are going to produce content for humans and not for robots! What is to be said in your content and how you express it depends on a variety of things that will help you better understand your audience. We will introduce the following:
- The level of familiarity of the site readers with the content
If you want to interact with the experts in your site, you have to use a different language than ordinary people.
What the audience wants
One of the main factors in writing on the site to retain the audience is to accurately identify what the audience wants from you. In the second step of content production, you need to understand your audience to know what they are following your blog to know. If you can answer the audience's questions better than other competitors, you will have a better chance of attracting them as a customer. In addition to the above, the other things to consider when identifying your audience are:
· How users access the site pages
· Identify audience favorites
· Find a way to reach the audience
Step 3: Identify competing sites
Writing content for a site is about having a good view of the competitive market landscape. Comparing your site with other competing sites will help you get this view. For the following reasons, content production should be influenced by this perspective. So in the third step, identifying competitors is essential.
Knowledge of the content of competing sites
Most visitors to your site will no doubt refer to your competitor site as well. To find out what they are reading on such sites, you also need to analyze the performance of your competitors. This knowledge gives you a comprehensive view and makes you try to have a different content.
Identify the approach available in the market
It is easier for you to identify the market approach when you visit your competitor sites. This allows you to apply new marketing techniques.
Step 4: Develop an overall content strategy
If we take targeted methods and steps to produce good content from the beginning, we can be effective in this area. The most common question you should ask yourself in the first stage of content production is how to choose a topic and achieve content production on the web. Strategy means having a plan and a goal to do a specific task. Once the goal is clear and the way to reach the goal is clear, the desired goal can be achieved more easily. Generating content for the site, like any other job, needs a purpose.
Step 5: Choose the right keywords
Good content starts with a good keyword. A great content production strategy is implemented in such a way that you first have to gather a list of keywords related to the topic of the website and the audience. Many tools have been developed for this purpose, the most famous of which is Google Keyword Planner . You need to have a top-down view when choosing keywords, that is, first determine what category of words you want to work on and your audience will see with those keywords, then start producing content.
Step 6: Create a Content Production Calendar
In this calendar, the hours and days that you have already planned for yourself are specified. For example, on Monday at 8 pm, produce content for your site content production training and provide it to your users. One of the great functions that content calendars can produce is training Google bots. In this way, Google bots will encounter new articles when they enter your site and record this time. The more Google bots your site crashes, the more likely it is that it will create the right schedule based on your website updates, and that's what we want Google to do, to index our website articles in a timely manner.
Step 7: Review and research
At this point, the content production process begins. Once the keywords of the website are identified, it is time to produce the content. At this point you need to separate a keyword from the selected words and put it as the keyword of the content, by searching the internet and asking questions of experts in the field, you can get a general idea about the topic. One thing to keep in mind is to weigh the potential advantages of your content over competitors' content. You need to know how attractive your content is to others, have you recently updated your content?
Step 8: Write a stunning and engaging title
Although we have fully explained about writing an interesting title in an article entitled Basic Content Production Training for Website, it would be helpful to mention a few reminders.
Important points when writing attractive titles for content
Do not make the title size too salty or too salty! Choose the right length for the content title.
Your title should answer the question in the mind of the audience or be attractive. An easy formula to engage the audience is to add descriptive words to the beginning or end of the title. For example, the best content production training, the most productive content marketing training course are examples of professional titles. With this simple formula, you can attract countless audiences.
Step 9: Write the body of the content
In the previous steps, you have selected the appropriate keywords for your site, selected one of the site's selected keywords, and written an attractive title for your content. Now it's time to write the body of the content, at this point you should follow the tips below to produce a great content.
· Important points when producing and writing content
· Observe the rules and grammatical points of the language
· Proper use of punctuation such as commas, periods, etc.
· Observe the distance and half distances
· Avoid using long sentences
· Write fluent and understandable sentences for all audiences
· Avoid writing long paragraphs (each paragraph is between 150 and 200 words)
· Use the image in the content
Step 10: Use exciting sentences at the end of the content
One of the most important and effective steps in producing content is how to finish it. In order to increase the effectiveness of the content you have written; at this stage it is necessary to choose your sentences and words more carefully. To do this step better, it is better to express your purpose using a clear language and express your request to the user in this section. For more effective speech at the end of the content, note the following:
Provide sufficient evidence to substantiate your claim
Show your contacts why they should trust you. Use the available data and evidence to build trust. Content on various networks and social media will be effective in proving your point.
Overcome criticism
Put yourself in the audience's shoes and think about what negatives and criticisms are causing your audience to stop reacting appropriately. Respond to these reviews on your site and try to minimize the negative points in the content. Also, in the final sentences you should be able to give the necessary assurance to the users about the use of your products or services so that they do not have to worry about this issue. In addition, you need to use exciting words and phrases to encourage your audience.
Step 11: SEO the content
By this point, you've written content that may be good for the user, but you need to optimize it for search engines, especially Google, so that your content looks good to Google.
· Important points when optimizing site content
· Optimization of meta description (meta Description)
Meta tags are the same subtitle posts that appear on Google. This optimization does not have a direct effect on the SEO, but it is suitable for attracting the audience.
Correct and optimal use of heading tags (H)
Heading tags are very valuable to search engines. The higher the number in front of the H tag, the lower its value. For example, the H1 tag is more valuable than the H2 tag, and this trend continues until the H6 tag.
Optimization of internal links
Try to use internal linking as much as you can. Of course, regular link building related to the subject of the content. This will allow the user to stay longer on your site and visit multiple pages, which is a positive SEO signal.
Content image optimization
Image optimization means that the image is small in size, has a proper name and is related to the content, the image is specific to your content and if it is produced by you, it is better, and the alternative image (Alt) must be used in it. By following these tips, you can hope that your content is approved by Google and will be indexed by Google very soon.
Final step: final re-reading and editing
No matter how much you produce expert content, your text still needs to be edited, and it's best for someone other than yourself to do it; Because he has no sense of ownership over the text and can do better editing.
Conclusion
Content marketing is one of the most effective and popular ways to attract customers in online businesses. In fact, in this way, you provide useful and valuable content, attract the attention of your audience and try to bring them with you, and thus turn potential customers into real customers.
In this article, we told you what it means to produce content, and in order to effectively produce content, we shared the main points and steps with you. If you are looking for useful books in the field of content production training, you can read an article entitled (Which is a great content marketing training book + free download)